Benefits for all in co-op placement
There are mutual benefits to a co-op placement for both the student & the business, even in a complex industry like communications and branding.
The evolving role of the public communicator after COVID-19
Doug gives us four “lessons learned” that can help pave the way forward for public communicators.
GIF vs JIF
How do you pronounce it? Sarah tells us there are strong opinions both ways. And how to use them in your communications.
How to deliver bad news strategically
Have you ever had to communicate something unpleasant? Stacey suggests some tips to help it go a bit smoother.
How to conduct a good phone interview
During our strategic planning work at The Letter M we’ve conducted hundreds of phone interviews with contacts here and around the world. Stacey is happy to pass on some hard-learned advice.
10 over-used words to avoid in your marketing
The 10 words Stacey finds to be “faddy” catch words and possibly so overused, they may be falling flat.
Word of mouth marketing in a crisis
Planning for the worst doesn’t tend to land at the top of many companies’ communications priorities. However, knowing how to manage a crisis is increasingly important.