Author: Doug MacMillan

Want to evolve your brand in this new age? Doug offers up things to keep in mind to move forward successfully.

Looking to grow a better business? Doug tells us a better strategy is to start thinking like a charity.

Why rebrand? Doug offers up five very good reasons.

Whether you’re a not-for-profit organization or a striving-for-profit small business, local profile is essential. Doug tells us 10 ways to boost your local profile.

Doug tells us that an integrated approach – making a concerted effort to unify different activities to reinforce a core strategy – is the next stop at the marketing DELI.

Welcome back to the Marketing DELI (Differentiate, Engage, Leverage and Integrate). Now, join us at the “Leverage” bar. It’s far back in the quieter area where, like our marketing, we may not visit as often as we should.

Doug describes how engagement is another tool to use in your marketing communications and strategy.

Doug shows us that in the post-COVID world sometimes traditional marketing fundamentals are the way to go. It all comes down to differentiating your brand.

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