Author: Doug MacMillan

HubSpot recently released its annual trends report for 2023. Here are a few highlights we found interesting.

Doug gives us four “lessons learned” that can help pave the way forward for public communicators.

Want to evolve your brand in this new age? Doug offers up things to keep in mind to move forward successfully.

Looking to grow a better business? Doug tells us a better strategy is to start thinking like a charity.

Why rebrand? Doug offers up five very good reasons.

Whether you’re a not-for-profit organization or a striving-for-profit small business, local profile is essential. Doug tells us 10 ways to boost your local profile.

Doug tells us that an integrated approach – making a concerted effort to unify different activities to reinforce a core strategy – is the next stop at the marketing DELI.

Welcome back to the Marketing DELI (Differentiate, Engage, Leverage and Integrate). Now, join us at the “Leverage” bar. It’s far back in the quieter area where, like our marketing, we may not visit as often as we should.

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