Author: Doug MacMillan

Doug tells us that an integrated approach – making a concerted effort to unify different activities to reinforce a core strategy – is the next stop at the marketing DELI.

Welcome back to the Marketing DELI (Differentiate, Engage, Leverage and Integrate). Now, join us at the “Leverage” bar. It’s far back in the quieter area where, like our marketing, we may not visit as often as we should.

Doug describes how engagement is another tool to use in your marketing communications and strategy.

Doug shows us that in the post-COVID world sometimes traditional marketing fundamentals are the way to go. It all comes down to differentiating your brand.

When we come through this, Doug predicts a significant shift in how brands will look and behave.

Trust is a word that gets thrown around a lot these days. Are you building trust with your brand? Doug shows us how to go about it.

Doug talks about how kindness while leading builds a great team.

Is a community logo competition (public contest) a great way to go, or a risky and costly venture?

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