Sarah shows us when it comes to representing your brand on social media, using overdone, cliché, or even dead practices can leave it looking out of touch, potentially undermining your marketing success.

How The Letter M supports ECNO (Education Collaborative Network of Ontario) in their annual K-12 Cyber Awareness Month campaign.

Sarah tells us how we can use social media to market to different generations… no matter which generation you’re coming from.

Sarah helps us find our own voice in our writing. And also, when to shut it off.

Think your business should be on TikTok? Sarah gives us two reasons why you might not need to be.

How do you pronounce it? Sarah tells us there are strong opinions both ways. And how to use them in your communications.