10 over-used words to avoid in your marketing

  Webposted by Stacey McCarthy    December 10th, 2019    6:00 am

Like fashion has its fads and Hollywood its rising stars, marketing frequently falls under the spell of “faddy” catch words. These words are meant to establish a connection or promote your “of-the-moment-ness”, but are used so often, and by so many others, they are more likely to garner an eye roll while falling flat:

1. Social – You have a Facebook page (or Twitter, LinkedIn, Instagram…). We know.
2. Authentic – As opposed to being fake?
3. Green – So is everyone else in some way.
4. Responsible – One would hope so!
5. Strategic – Just so no one assumes you’re just flying by the seat of your pants. Wait, are you?
6. Thoughtful – But of course! Your customers value thinking.
7. Engaged – It’s hard to run your business without connecting with its customers!
8. Quality – Why? Which of your competitors are promoting a “poor-quality” product/service?
9. Forward-thinking – Does anyone really like living in the past?
10. Flexible – This isn’t a unique benefit. It’s a necessity in today’s fast-changing world.

I haven’t suggested alternatives here, although I’m happy to chat them through if you’re interested. But just being aware of these over-used words will allow you to keep an eye out for them in your messaging and materials. Try to find new ways to distinguish yourself more singularly.