Want to understand your market better? Talk to them.
Doug shows how in a world of seemingly endless data, sometimes taking the personalized approach is the way to go.
AI versus ‘human’-generated writing: spot the imposter
Determine if something was written by AI or a human: one assignment is more creative-writing focused, and another requires careful nuancing. Can you spot the imposter?
Pantone’s Color Report for Spring 2024
Tash shows us it’s always fun to see Pantone’s Fashion Color Trend Report for spring/summer.
To Meet or Not to Meet: Deciding when a ‘chat’ is unnecessary
Read about Stacey’s factors to consider when deciding whether a meeting is necessary in place of an email, short phone call, shared document, etc.
Four-year project teaches and inspires us
Our Food Future was complex, challenging and meaningful branding and communications that connected us with our community. Doug shares his experiences working with an incredible team on this transformative project.
Blogging – a step-by-step guide
Di suggests how you can create a blog schedule that is easy to follow (and stick to).
Choosing an accessible font
Tips for choosing an accessible font that’s clear and easy-to-read, making your brand, designs and communications accessible to everyone.
Co-op placement is a great starting point for a future in marketing
Leo Jett, our most recent Co-op student, tells us how his placement with The Letter M gave him valuable real-life experience in marketing that he can take into his future.