Want to understand your market better? Talk to them.
Doug shows how in a world of seemingly endless data, sometimes taking the personalized approach is the way to go.

A conversation with a leading men’s mental health therapist
Simon Peter K Smith, MA, C. Psych., lead Clinical Psychologist and owner at Cogent Psychology Services for Men,
recently shared some answers to
common questions we’re hearing
about men’s mental health.
Top 10 marketing FAQs: part 2
And part 2 for more of Stacey’s answers to the questions we hear most often from client.

“Men” is right there in “Mental Health”
Smart and curious, Clay knew every stat of every Blue Jay and Maple Leaf. He’d read every Stephen King story at least once. In a family of 7, he was our quiet one.
Top 10 marketing FAQs: part 1
Stacey has some answers to questions we hear most often from clients.
3 social media mistakes you need to stop making now
Sarah shows us when it comes to representing your brand on social media, using overdone, cliché, or even dead practices can leave it looking out of touch, potentially undermining your marketing success.
AI versus ‘human’-generated writing: spot the imposter
Determine if something was written by AI or a human: one assignment is more creative-writing focused, and another requires careful nuancing. Can you spot the imposter?
Congratulations Bensol, on 20 years of success, and being just plain nice
It’s hard to believe it’s been 20 years since we first sat down with Michele Mactaggart to explore branding and marketing her new business. Click to see how it’s going.