3 social media mistakes you need to stop making now
Sarah shows us when it comes to representing your brand on social media, using overdone, cliché, or even dead practices can leave it looking out of touch, potentially undermining your marketing success.
Cyber Awareness Month – A Robust Campaign with an Even Greater Impact
How The Letter M supports ECNO (Education Collaborative Network of Ontario) in their annual K-12 Cyber Awareness Month campaign.
Marketing to different generations online
Sarah tells us how we can use social media to market to different generations… no matter which generation you’re coming from.
Blogging – a step-by-step guide
Di suggests how you can create a blog schedule that is easy to follow (and stick to).
5 tips to take a better headshot
Five tips to put your best face forward with a professional-looking headshot, even if you take it yourself.
Following the trends
HubSpot recently released its annual trends report for 2023. Here are a few highlights we found interesting.
Two reasons your business might not need TikTok
Think your business should be on TikTok? Sarah gives us two reasons why you might not need to be.
The perils of shock-value advertising
Stenna shares an example of what was meant to be a thought-provoking headline but ended up being a “whopper” of an advertising nightmare.