Pantone’s 2023 Colour of the Year: Viva Magenta
Pantone’s 2023 Colour of the Year: Viva Magenta. Join the Magentaverse! Try this beautiful, bold red in your brand, designs and communications.
How to write web content with keyword intent in mind
Les Patterson, our fave website guru, gives us some direction to write web content while keeping keyword intent in mind.
Logo Redesigns: Before & After (Part 1)
Logo redesign. Brand identity refresh. There are many ways to freshen up an organization’s logo when it’s needed. We love helping our clients find what’s right for them. We provide our redesigns based on thoughtful marketing and a targeted strategy.
Rebranding your company – Step 5: Brand Implementation
Once you have a strategic, encompassing, relevant and stunning brand, it’s time to announce, integrate and celebrate it.
Rebranding your company – Step 4: Brand Development
Drawing on all your brand discovery work to-date, it’s time to put a face on your brand through logo concept brainstorming, development & refinement.
Rebranding your company – Step 3: Brand Framework
An important part of a rebranding is the analysis of findings into a strong strategic guide: the brand framework.
Rebranding your company – Step 2: Discovery and Research
Continue your rebranding (or brand refresh) with an exploration of your organization’s personality, strengths, challenges and opportunities.
Rebranding your company – Step 1: Design Audit
Your brand is a compelling thematic and visual identity that is critical for success. Start your strategic, informed and nuanced rebranding (or refreshing) with a Design Audit.