Logo Redesigns: Before & After (Part 1)
Guest Post by Julie Brown-Hallman
Who doesn’t love a good before and after? Here are three logos we loved creating:
20 years. After that long, our client’s logo and brand no longer reflected their vision. They wanted a new logo that represented evolution, energy, a variety of media and a community hub. The redesign shows this in an abstract way, by the letter “G” radiating from a core and expanding into different shapes that represent the various types of media.
PIN, The People and Information Network
When your services extend beyond your original mandate, it’s time for a new look AND name. That’s why the former Volunteer Centre of Guelph-Wellington needed a rebrand. We gave them one that reflected their boldness, passion and broad reach in a succinct, snappy design which came with an expanse of supporting elements for the new brand.
A refresh, that’s all our client’s logo needed. A refresh to show the joy they bring to children facing challenging issues. A brightening to represent the feeling of the children themselves – their vibrancy, liveliness and uniqueness. Their likeness was already captured in the icon the client wanted to keep, so we showed those traits in the type treatment, tagline and colours.
