Marketing gimmick? Or just Kraft’s way to celebrate national Mac & Cheese Day. You decide.

For success in marketing and communications, some things are better managed by an in-house marketing team, rather than with an agency. Learn what and why…

Doug tells us that an integrated approach – making a concerted effort to unify different activities to reinforce a core strategy – is the next stop at the marketing DELI.

Welcome back to the Marketing DELI (Differentiate, Engage, Leverage and Integrate). Now, join us at the “Leverage” bar. It’s far back in the quieter area where, like our marketing, we may not visit as often as we should.

Doug describes how engagement is another tool to use in your marketing communications and strategy.

Doug shows us that in the post-COVID world sometimes traditional marketing fundamentals are the way to go. It all comes down to differentiating your brand.

When we come through this, Doug predicts a significant shift in how brands will look and behave.

Want to run a Facebook giveaway or contest? Menah has outlined here some of the things to take into consideration.