Rebranding your company – Step 2: Discovery and Research
Continue your rebranding (or brand refresh) with an exploration of your organization’s personality, strengths, challenges and opportunities.
Rebranding your company – Step 1: Design Audit
Your brand is a compelling thematic and visual identity that is critical for success. Start your strategic, informed and nuanced rebranding (or refreshing) with a Design Audit.
Rebranding the City of Angels
Julie shows us a challenging, tourism rebrand that delivers, excites and transports the viewer back in time!
Serving Our Customers
Looking for personal and organizational success? Guest blogger, Curt Hammond shows us how Service Leadership can get you there.
Why rebrand? Five reasons.
Why rebrand? Doug offers up five very good reasons.
10 ways to boost your local profile
Whether you’re a not-for-profit organization or a striving-for-profit small business, local profile is essential. Doug tells us 10 ways to boost your local profile.
Integrated Marketing: Are your activities connected?
Doug tells us that an integrated approach – making a concerted effort to unify different activities to reinforce a core strategy – is the next stop at the marketing DELI.
Are you differentiating your brand?
Doug shows us that in the post-COVID world sometimes traditional marketing fundamentals are the way to go. It all comes down to differentiating your brand.