Author: Doug MacMillan

The very definition of library is evolving, and their brands need to lead the charge.

Fresh. Focused. Play nice. Those four words guide our work every day. Inventive thinking built on a base of strategic insight, in a work environment of fun and doing good things.

Evolving your brand is essential – it was a brilliant move for our agency in 2012. However, it wasn’t a magic elixir either…

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