A Tale of Two Libraries
The very definition of library is evolving, and their brands need to lead the charge.
Don’t overwrite your brand promise
Fresh. Focused. Play nice. Those four words guide our work every day. Inventive thinking built on a base of strategic insight, in a work environment of fun and doing good things.
Thinking a rebrand will fix everything? It won’t.
Evolving your brand is essential – it was a brilliant move for our agency in 2012. However, it wasn’t a magic elixir either…