Six ways to engage customers
Doug describes how engagement is another tool to use in your marketing communications and strategy.
Are you differentiating your brand?
Doug shows us that in the post-COVID world sometimes traditional marketing fundamentals are the way to go. It all comes down to differentiating your brand.
Five ways brands will need to change after COVID-19
When we come through this, Doug predicts a significant shift in how brands will look and behave.
Are you building trust?
Trust is a word that gets thrown around a lot these days. Are you building trust with your brand? Doug shows us how to go about it.
Kindness and Leadership
Doug talks about how kindness while leading builds a great team.
Why a public contest isn’t the best way to build a brand
Is a community logo competition (public contest) a great way to go, or a risky and costly venture?
Is working with an agency just so 1968?
Despite the changing business world, there are still plenty of reasons why you might need the help of a full-service marketing agency.
Should your brand take a stand?
One can argue a company like Nike can afford to ruffle a few feathers. Can a small, local brand handle a backlash?