It’s hard to believe it’s been 20 years since we first sat down with Michele Mactaggart to explore branding and marketing her new business. Click to see how it’s going.

Tips for choosing an accessible font that’s clear and easy-to-read, making your brand, designs and communications accessible to everyone.

Leo Jett, our most recent Co-op student, tells us how his placement with The Letter M gave him valuable real-life experience in marketing that he can take into his future.

Brands captivate us through cherished products, prestige, comfort, values, longevity, or captivating aesthetics. So, we asked our team: what brand do you admire and why? Click through to see their favourites.

There are mutual benefits to a co-op placement for both the student & the business, even in a complex industry like communications and branding.

Once you have a strategic, encompassing, relevant and stunning brand, it’s time to announce, integrate and celebrate it.

Drawing on all your brand discovery work to-date, it’s time to put a face on your brand through logo concept brainstorming, development & refinement.

An important part of a rebranding is the analysis of findings into a strong strategic guide: the brand framework.