Guelph Shops

Shop Local Holiday Campaign

With the holidays approaching at a time when consumers are increasingly shopping online or at big box stores, the City of Guelph’s Economic Development team aimed to ramp up its ‘shop local’ marketing to remind residents of the economic and social impact of including locally owned shops and experiences in their gift planning.

The Letter M was honoured to be invited to build a robust local marketing campaign to encourage the community to “mix a stroll with your scroll” when shopping for holiday gifts. The largely digital campaign was anchored by the hashtag #GotItInGuelph and included a series of ads to reach the community featuring memorable headlines and actual Guelph shops.