Guelph Shops Shop Local Holiday Campaign With the holidays approaching at a time when consumers are increasingly shopping online or at big box stores, the City of Guelph’s Economic Development team aimed to ramp up its ‘shop local’ marketing to remind residents of the economic and social impact of including locally owned shops and experiences… Read Full Article »

The Home for Good Campaign Campaign Development and Support Chronic homelessness remains a prevailing and urgent concern in Guelph and Wellington County. Every day and night, as many as 270 members of our community may be experiencing homelessness, with those numbers increasing. The Letter M was selected to lead branding and communications to support a capital… Read Full Article »

Town of Caledon Design and Communications Support With The Letter M’s 25+ year history providing strategic communications, branding and graphic design for municipal clients across Ontario, the Town of Caledon didn’t need to look far in 2022 when they were looking for a new marketing partner. Our team has been a steady extra pair of… Read Full Article »

Education Collaborative Network of Ontario (ECNO) Communications and Branding for Technology Leaders in K-12 Education Keeping up with the evolution of technology is no small feat, but ECNO’s expert leadership for Ontario’s K-12 education IT community leads the charge through strategic partnerships, best-practices, cost-efficient solutions, and agile responses to emerging needs to ensure students receive… Read Full Article »

Grey County Climate Action Plan Corporate Communications and Marketing Strategy (2016 & 2022) The Letter M led a far-reaching exercise to research and develop a strategic communications plan for Grey County in 2016. With long-time public confusion about service delivery and the roles of various governments, and an underserved communications function, significant work was required… Read Full Article »

SoilOptix Inc. Website Scoping and Programming In May 2021, SoilOptix Inc. sought The Letter M’s insights on redesigning and building a new website. SoilOptix provides a proprietary topsoil analysis system for accuracy and precision in agriculture and their customer communication needs and expectations were evolving: an updated, modernized website was essential. Our team delivered a… Read Full Article »

FS Roofing Systems Branding & Communications Strategy A roofing contractor that specializes in flat roof repair, replacement and construction, The Letter M team helped launch this start-up from the ground up. We even loaned them our roof for their photo shoot! Starting with brand strategy and visual identity that reinforces quality and class in all… Read Full Article »

Bensol Big Solutions for Small Businesses Bensol specializes in employee health and life insurance benefits programs, and related insurance products for business owners. Our team has worked alongside Michele Mactaggart, President, since her business launched in 2004. In a business category that can seem very same-same between competitors, our job has been to help Bensol… Read Full Article »