Bruce Telecom Branding a Telecom Around Community A telecommunications firm wanting to better connect with its customers? Now that’s ironic. But Bruce Telecom – serving Bruce and Grey County in Ontario – has been a community-owned utility for more than 100 years. The company stands out from the giant, faceless and often frustrating competitors in the market.… Read Full Article »

City of Guelph – Smart Cities Branding & Communication Strategy We love food. And we love supporting important community initiatives that tackle climate change, business innovation and food insecurity. When this opportunity came our way, we knew it would be educational, purposeful and ground-breaking. Municipal communications is in our blood and The Letter M team… Read Full Article »

Foundation of Guelph General Hospital Marketing Guelph’s most successful capital fundraising campaign Since 1987, the Guelph community has donated more than $80 million through the Foundation of Guelph General Hospital to help heal, comfort and care for patients. We have had the privilege of walking alongside the Hospital nearly the entire time – our work… Read Full Article »

Wellington-Dufferin-Guelph Public Health Building community unity during the pandemic Fear, frustration, confusion and panic became natural by-products of the COVID-19 pandemic. Officials at public health agencies across the world had to draw on every reserve to establish calm, confidence and empathy in their communities. At the same time, essential mandates – lockdowns, masks, vaccines –… Read Full Article »

Lake Simcoe Region Conservation Authority Communications Audit and Strategy In late 2018, we completed an in-depth review and analysis of Lake Simcoe Region Conservation Authority’s communications, strategies and engagement efforts. Beyond “materials”, this also included an audit of the current website, a high-level review of all social media channels, media analysis, and interviews with staff… Read Full Article »

Dixon’s Distilled Spirits Label Redesign and Marketing Strategy for Dixon’s Distilled Spirits Community support and growth have been a core brand block for Guelph-based Dixon’s Distilled Spirits since it distilled its first bottle in 2013. Since then, the company has enjoyed increased recognition locally (and more broadly across Canada). So, it was in 2019 that… Read Full Article »

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