Guelph Public Library
Guelph Public Library Rebranding and Community Engagement Program A match made in heaven started when our team was engaged by the Guelph Public Library to lead a fulsome brand audit, best practices analysis and community dialogue to inform the creation of a bold, exciting new brand. The end deliverable resulted in no less than a… Read Full Article »
University of Guelph
University of Guelph Multiple subjects for one leader in education From capital campaigns to convocation celebrations, commemorative books to college and program branding and marketing materials, over 25 years we’ve done it all (pretty much) with the University of Guelph. Supporting the University means having an in-depth knowledge of its brand personality and visual identity… Read Full Article »
Foundation of Guelph General Hospital
Foundation of Guelph General Hospital Marketing Guelph’s most successful capital fundraising campaign Since 1987, the Guelph community has donated more than $80 million through the Foundation of Guelph General Hospital to help heal, comfort and care for patients. We have had the privilege of walking alongside the Hospital nearly the entire time – our work… Read Full Article »
Lake Simcoe Region Conservation Authority
Lake Simcoe Region Conservation Authority Communications Audit and Strategy In late 2018, we completed an in-depth review and analysis of Lake Simcoe Region Conservation Authority’s communications, strategies and engagement efforts. Beyond “materials”, this also included an audit of the current website, a high-level review of all social media channels, media analysis, and interviews with staff… Read Full Article »
Communications strategy and branding projects for City of Oshawa
CASE STUDY: The Letter M created a five-year communications plan that included resource and staffing recommendations. We also partnered with the City of Oshawa on a 2018 municipal election brand and communications plan, and a visual identity for the TeachingCity collaboration between the City and its education and research partners.
Rebrand and Communication Strategy for Guelph Wish Fund for Children
CASE STUDY: The Letter M worked with the Guelph Wish Fund to update their brand to be vibrant, hopeful and memorable; and, develop a focused, impactful communications strategy to bring their message and stories to the community.
