SoilOptix Inc.

Website Scoping and Programming

In May 2021, SoilOptix Inc. sought The Letter M’s insights on redesigning and building a new website. SoilOptix provides a proprietary topsoil analysis system for accuracy and precision in agriculture and their customer communication needs and expectations were evolving: an updated, modernized website was essential.

Our team delivered a visually-impactful, experiential website design and functionality that has received acclaim amongst our client and beyond, and strategically captured all the client’s goals and objectives:

  • clean, fresh look with cohesive branding reflecting existing materials
  • high interactivity: lots of graphics, animations and moving elements
  • journey-based to guide visitors through the product information
  • easy access to supplier/provider information through an interactive map
  • AODA AA compliant and fully mobile/tablet responsive
  • SEO recommendations and implementation with ongoing support via a back-end tool
  • easy site updates/modifications via content management interface (WordPress)


“Thanks again for all your hard work on the site! It looks incredible, and we have already had so many people reach out to us to compliment it. We’re so grateful for everything you guys have done!”

Jessica Clayton, Sales & Marketing

SoilOptix Inc.

Contact M
Contact M