Lake Simcoe Region Conservation Authority

Communications Audit and Strategy

In late 2018, we completed an in-depth review and analysis of Lake Simcoe Region Conservation Authority’s communications, strategies and engagement efforts. Beyond “materials”, this also included an audit of the current website, a high-level review of all social media channels, media analysis, and interviews with staff and neighbouring Authorities. We also led a public survey as well as a focus group with community leaders to lend their insights on niche audiences, communication channels and messaging nuances.

In 2021 we were invited back to deliver a communications strategy that addressed the fulsome set of recommendations delivered in 2018. Part of the strategy’s extensive, four-month development included a close review and update of the 2018 audit findings:

• to incorporate internal and external communication developments over the two-year period of time; and
• address the realities of COVID-era restrictions and the challenges/opportunities these presented

It’s not often that our team gets opportunity to revisit and refine past strategies; we were able to see which recommendations were successful in delivering as anticipated and which required further refinement and polishing to meet the unique needs of the Authority’s catchment area.

Testimonial:

“The previous draft was already good, but this one was even better! You have put such detailed, hard work into this document, and we really appreciate your efforts.”

Joanne Doyley, Communications Specialist
Lake Simcoe Region Conservation Authority