Guelph Public Library

Rebranding and Community Engagement Program

A match made in heaven started when our team was engaged by the Guelph Public Library to lead a fulsome brand audit, best practices analysis and community dialogue to inform the creation of a bold, exciting new brand. The end deliverable resulted in no less than a redefinition of the very essence of what a library can be:

A dynamic, vital community hub and resource centre that is accessible to everyone.

Following its completion, our team created a comprehensive Brand Guidelines document, and oversaw its application across a range of deliverables including:

• brand launch activities
• printed and website banners
• corporate stationery and membership card
• promotional materials
• service and program magazine
• media relations

Our partnership continued with the planning, development and implementation of the Library’s first community-wide awareness and positioning campaign – Libraries Matter – setting the stage for the Library’s future as a cornerstone of the community (and garnering support for a new central library). Our work has included a visual look and implementation of various materials including photoshoots, a banner, bookmarks and pins, posters, social media memes, Bookmobile graphics and more.