Visual Identity for Halton District Schoolboard
1 vision. 3 pillars. 6 values. 12 goals. 29 actions. The Halton District School Board’s (HDSB) far-reaching, integrated and future-focused Multi-Year Plan has big ideas with big stakes.
Our team at The Letter M worked with the Board to deliver a focused, progressive and results-oriented communication strategy to support the Plan with ongoing board messaging and communications. The foundation of our work together was a comprehensive discovery phase:
- 103 school audits (material, digital, social, media)
- Key informant interviews
- Best practice analysis
- Community workshops
- Student engagement stream
Following this, our team updated the Board’s Brand Guidelines to reflect the new positioning and designed a series of Google Docs templates in order to encourage a consistent, professional visual identity for the Board at the school level.
“Your strategy really helped us gain a great deal of momentum around various aspects with respect to building and promoting our revitalized brand. The ideas and materials you provided have been extremely useful in providing a fresh and unified approach towards branding and marketing the HDSB. Thank you for the great work.”
Superintendent of Education Communications, Equity & School Operations