Brand and Strategy for one-Link

By age 40, about 50% of the population will have, or have had, a mental illness. That’s why access anywhere, anytime, is critical.

The Letter M was selected by Halton Healthcare Systems to develop a visual identity and strategy to launch a new central referral model for all community agencies providing mental health and addiction services.

We led a collaborative stakeholder engagement process that included several workshops and engagement with a broad representation of service agencies. A key asset was to include several participants with lived experience, whose input and insight proved authentic and essential. Careful attention was paid to understand various audiences and ensure inclusiveness within the determined channels and needs.

The result is one-Link, a simple, highly-effective name and brand framework, launched to the public in 2017. Our work included:

  • Brand guidelines
  • Communications strategy
  • Corporate materials (i.e. presentation template and business card)
  • Website design and development
  • Collateral materials (i.e. posters and flyers)



“Doug and his team at Letter M have demonstrated from first contact to each milestone in our project an exemplary dedication to creating a brand that is clear and resonates with those who will access addictions and mental health services and supports through a central intake referral system under development through the Mississauga Halton LHIN.  We could not have asked for a better experience and are thrilled with the quality of the finished brand and design.

Doug and Diane worked in an incredibly respectful manner with our stakeholder workgroup and ensured that each piece of feedback was carefully considered and incorporated into ideas to drive a meaningful finished product. Timelines and deliverables were always openly communicated and completed as promised.

The Letter M team created a clear brand that resonates with those who need to access mental health and addictions treatment. We could not have asked for a better experience.”

Zoe Gordon, Manager

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