Digital Annual Report for University of Guelph (Computing and Communication Services)
When it is the mandate of an organization to provide state-of-the-art IT services to the campus, it is a given that their annual report has to be equally cutting-edge.
The Letter M partnered with the University’s Computing and Communication Services department (CCS) in the creation of a bold, dynamic digital annual report. Key goals were not only to communicate their vision, stories, successes and updates in a modern, exciting format, but to also create a template for easy updates year-over-year, and the ease of repurposing components as assets for other communication activities.
We collaborated closely with the client on anticipated content to identify theming and graphic needs, and the best type of layout and programming to support them:
- Graphic design that incorporated, and then built on, the University’s core brand
- Supporting graphic and infographics to emphasize key content
- Motion graphic animation
- Video scripting and production
- Photography (art direction)