Awareness Campaign for Conservation Ontario

Let’s all raise a glass! Of water. If you live in the province of Ontario, you can rest easy knowing that the supply and quality of your drinking water adhere to strong provincial guidelines.

Unfortunately, municipal drinking water source protection isn’t always sexy. Following our successful completion of a drinking water protection communications plan for the South Georgian Bay Lake Simcoe Region, Conservation Ontario sought our assistance: creating a toolkit of materials that would deliver a uniform look and message to audiences across Ontario, grab their attention, and deliver the facts in a memorable and compelling way.

We began with an overarching visual design that is both accessible and compelling, followed by content review and editing, image sourcing, translation and the layout of more than 20 templated materials in both English and French:

  • Refreshed logo
  • Infographics and memes
  • Primers/factsheets
  • Ads (print and digital)
  • Banner



“Letter M provided us with excellent services to support a large-scale source water protection awareness project. They professionally designed several key materials including factsheets, infographics and social media memes, while providing a unique and appealing look and feel for a provincial scale program. Conservation Ontario strongly recommends their services!”

Chitra Gowda, Source Water Protection Lead, Conservation Ontario

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