Rebrand and Strategy for Bruce Telecom
A telecommunications firm wanting to better connect with its customers? Now that’s ironic. But not unheard of: even Rogers and Bell have well-publicized difficulties maintaining long-lasting relationships with customers.
Bruce Telecom wanted a fresh approach in how it grabbed and held customer attention, and ultimately, created brand loyalty. They wanted a top-down investigation on the brand, awareness, use of communications resources, and long-term engagement.
Since 2016, The Letter M has supported Bruce Telecom. Our contributions to their customer outreach and recruitment have included:
- Comprehensive marketing strategy
- Brand refresh
- Digital marketing strategy and implementation (social and advertising)
- Seasonal promotions
- Website redesign
“We trust the team at The Letter M with the integrity of our brand – and as a bonus, their energy and enthusiasm make them a pleasure to work with.”
Danica Chinnick, Marketing Coordinator