Rebrand and Strategy for Bruce Telecom

A telecommunications firm wanting to better connect with its customers? Now that’s ironic. But not unheard of: even Rogers and Bell have well-publicized difficulties maintaining long-lasting relationships with customers.

Bruce Telecom wanted a fresh approach in how it grabbed and held customer attention, and ultimately, created brand loyalty. They wanted a top-down investigation on the brand, awareness, use of communications resources, and long-term engagement.

Since 2016, The Letter M has supported Bruce Telecom. Our contributions to their customer outreach and recruitment have included:

  • Comprehensive marketing strategy
  • Brand refresh
  • Digital marketing strategy and implementation (social and advertising)
  • Seasonal promotions
  • Website redesign



“We trust the team at The Letter M with the integrity of our brand – and as a bonus, their energy and enthusiasm make them a pleasure to work with.”

Danica Chinnick, Marketing Coordinator
Bruce Telecom

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