Brand and Communication Strategy for County of Brant
“Prosper in Brant”. It’s a bold statement, but one matched by a County with abundant available land, exceptional transportation and infrastructure support, and a committed economic development team behind every business.
Brant County sought a unique approach to attract “people-centred” employers, leveraging its natural environment and location. The County selected The Letter M to lead development of a brand and message strategy, collateral marketing and website. Our support included:
- Brand and overarching message development
- Brand launch materials including folder, newsletter template, etc.
- Design and printing of custom, die-cut, pop-up brochure
- A unique tactile piece for in-person engagement that resulted in the sale of several plots of land in the county
Following this successful project, The Letter M continued to partner with their economic development team on an ad hoc basis, producing exhibit and supporting marketing collaterals, website content and graphics, print advertisements and more.