Logo Redesigns: Before & After (Part 2)
Last month, Julie shared three before and after logo designs. Here are three more we loved creating:
No longer simply a small, agricultural town, the City of Guelph required a new image to reflect its changing demographics, innovative vision of its leaders and a warm community culture. Their new look is modern and innovative yet welcoming, integrating the community’s internationally-known reputation for environmental initiatives and exceptional innovation.
Its new brand emphasizes Bruce Telecom’s position as a communications leader for the growing, modern customer and its commitment to the communities it serves. The logo update includes a warm, vibrant colour palette and a symbol designed to represent connectivity, future and technology.
To replace a visual identity labelled as dated and traditional, the Canadian Council of Christian Charities (renamed as “Canadian Centre for Christian Charities”) embraced a visual brand that was more encompassing of audiences (and accessible), reflective of its key corporate traits, as well as bold, energetic and distinctive.