Rebranding your company – Step 4: Brand Development
Drawing on all your brand discovery work to-date, it’s time to put a face on your brand through logo concept brainstorming, development & refinement.
Rebranding your company – Step 3: Brand Framework
An important part of a rebranding is the analysis of findings into a strong strategic guide: the brand framework.
Rebranding your company – Step 2: Discovery and Research
Continue your rebranding (or brand refresh) with an exploration of your organization’s personality, strengths, challenges and opportunities.
Rebranding your company – Step 1: Design Audit
Your brand is a compelling thematic and visual identity that is critical for success. Start your strategic, informed and nuanced rebranding (or refreshing) with a Design Audit.
Rebranding to be “nicer”? That’s good. Be sure you deliver.
Want to evolve your brand in this new age? Doug offers up things to keep in mind to move forward successfully.
Pantone’s 2022 Colour of the Year, Very Peri
Find out, from a design perspective, what Julie thinks about this year’s Pantone Colour of the Year.
GIF vs JIF
How do you pronounce it? Sarah tells us there are strong opinions both ways. And how to use them in your communications.
Think like a charity when it comes to customer stewardship
Looking to grow a better business? Doug tells us a better strategy is to start thinking like a charity.