Get the design you want
Bold. Modern. Boxy. Open. Friendly. Abstract. Line-y. What do those words mean when it comes to design?
How to conduct a good phone interview
During our strategic planning work at The Letter M we’ve conducted hundreds of phone interviews with contacts here and around the world. Stacey is happy to pass on some hard-learned advice.
10 over-used words to avoid in your marketing
The 10 words Stacey finds to be “faddy” catch words and possibly so overused, they may be falling flat.
Why good design matters
Why should I hire an agency for design work when I can do it in-house? Stacey answers this question.
The Bare Essentials of Marketing
Most women have wardrobe staples like a little black dress. Here are the staples that form the basis of concerted marketing.
How to conduct an awesome interview
Stakeholder engagement is an important information-gathering tactic in the development of branding and marketing strategies.
Top 12 accessibility tips
Thousands of your customers have, or will have, disabilities that affect hearing, speaking, reading, writing and understanding. Making your organization fully accessible is a necessary undertaking.
The basics of contest law in Canada
Contests are a great way to build awareness and excitement, and increase sales (hopefully). But there are a number of important elements to consider…